The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Headnotes and questions to consider before each document help students approach the documents, and essay questions at the end of each chapter provide a starting point for classroom discussion or a written assignment.
Trusted, innovative, and calibrated, the text increases conceptual understanding and leads to greater student success in general chemistry by building on the expertise of the dynamic author team of leading researchers and award-winning ...
Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
With new examples, citations, and guidelines for better clarity and presentation, the text is a relevant and useful tool for students who expect to become managers in the near future.
This text provides a comprehensive survey of the major theories and research on leadership and managerial effectiveness in formal organizations with practical suggestions for improving leadership skills.
Headnotes and questions to consider before each document help students approach the documents, and essay questions at the end of each chapter provide a starting point for classroom discussion or a written assignment.
An introduction to marketing using a practical and engaging approach
The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, ...