Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring
This is a perfect marketing textbook for acing the class and a dependable resource for the future.
Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Essentials of Marketing Research, 7th Edition, and access to MindTap Marketing for 1 term (6 months).
This comprehensive text is essential reading for all business students getting to grips with research methods for their project.
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.
For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The third Canadian edition of CB provides a thorough introduction to consumer behaviour.
For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course.
The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing ...