The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing ...
This is a perfect marketing textbook for acing the class and a dependable resource for the future.
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research.
For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Essentials of Marketing Research, 7th Edition, and access to MindTap Marketing for 1 term (6 months).
This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The third Canadian edition of CB provides a thorough introduction to consumer behaviour.
For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course.