Offering an applications-oriented approach which focuses on the use of each technique rather than its mathematical derivation, this textbook introduces a six-step framework for organising and discussing multivariate data analysis techniques ...
MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors.
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.
MKTG5 offers a unique blended learning solution for instructors and students in introductory marketing subjects, in the university and vocational sectors.
The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of the Primer by the same author team.
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.
MKTG7 makes reaching out to students a breeze. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.