This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
The text, written in a conversational style, creates diverse "real-world" experiences for students through experiential learning such as Internet exercises, role plays, case studies, and self-assessment tools.
The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.
Este libro está diseñado para dar cobertura a todos los temas básicos en la administración de ventas, con énfasis en la lealtad del cliente, administración de las relaciones con el cliente, y los efectos de la tecnología en la ...
This is a Cengage Learning custom solution, designed specifically to meet the needs of marketing students. MKTG3503 Sales and Account Management has been designed by Alastair Tombs at the University of Queensland.