Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.
This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
New end-of-part cases highlight today's challenges, and the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Essentials of Marketing Research, 7th Edition, and access to MindTap Marketing for 1 term (6 months).
The CB4 book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes.